Anyway I opened the local Chamber of Commerce magazine this month, looked through the articles as I usually do and stopped... below was a shot I recognised.
I remember this shoot well, the rushed deadline (aren't they always), a late Friday afternoon appointment (always a great time for interaction and expression!) and being interested in the company's role in supporting the National Lottery ( I even put a ticket on that week, thought perhaps the gods would be kind... but no luck... typical!).
It was important to fit the layout... I had a quick look at them as I wrote this as I still have them on file... as this was part of a longer series. I struggled to suppress some nasty green fluorescents in the roof without switching off all the lights and provoking all manner of "anti-photographer" outbursts and managed to hit city rush hour traffic without trying... Friday night, trying to cross The
However the thing I'd forgotten was that this was 5 years ago... and the Ad is being run again!
So when earlier this week I had another client comment on the cost of photography I had to point out the value and the benefit it brings... well it does if it's mine!
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