Friday, 27 May 2011

Set Building... Or some things are just best done in a studio...

Some wiser photographer than me once said "...photography is 95% preparation and 5% creativity..." We can all argue as to the correct percentage split, as it depends on what aspect of photography we are involved in, but the principal is correct. To be prepared leaves you free to concentrate on being creative with the subject you are shooting...

We get asked to tackle some complex projects at the studio and building room sets is pretty high on the list. In this case we did this job sometime ago but as part of preparations for a couple of new projects... shh don't ask, or this blog post will self destruct... we have produced a video which shows some of the basics behind the process. As you'll see preparation is the key.

We had a very specific idea of what we wanted the pictures to look like. It was agreed with the client building a set was the only way to ensure that vision would become a reality. Too often, the outcome of a photo shoot can be left to chance. Hoping the lights will fit in the room, or that the walls will be the colour you want, or that there won’t be an ugly picture on the wall.  

There are a million little things like this which have an effect on the outcome of the final image... something clients can often not appreciate when they suggest you shoot in the showroom or customers home! Do you cross your fingers and hope the location you are shooting happen to have colours and furniture that go with the concept you have in mind, or do you prepare all these details before hand? Guess which is less stressful...

With 12 large, heavy, expensive marble and stone fireplaces to shoot there was just no possibility of shooting these on location... either in the client's showroom which had limited space or in customer home's... which might have some very dodgy decor! The only solution was building, lighting and propping a sequence of room sets.... so out with the hammer, the screwdriver, the timber and the paint... not to mention the flooring...





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