Wherever I hang my bike... that's my home!

You can't fail to have seen the growing interest in cycling in recent years... indeed the Tour De Yorkshire has only just finished for another year... and that grew out of the amazing support the Tour De France gathered when it came to Yorkshire in 2014. However where you park your bike has become a little more challenging... if you want to find it there when you return from your coffee!

A recent phone call from Greg Villalobos reminded me that with imagination and some talent solutions to problems present themselves. A video producer, designer and BAFTA winner Greg was interested in a friend's problem of where to store her bike in a house without a garage... typical of many city dwellers. That his friend was a talented sportswoman and therefore rode a highly valuable bike made the problem a little more challenging then simply leaving the bike outside against the fence!

I'd first met Greg a couple of years ago.. it was easy to identify him as the rider of the Triumph motorbike which everybody was admiring from the windows... he was the only one in the room with a crash helmet!

Later he asked if I could help him create images for a website Gregory North, as his bike rack designs were gathering interest and sales enquiries from those who had seen his friend's example.

A clean, simple design, hand crafted in plywood we discussed the type of client this would appeal to.... and decided the white block walls of the studio would work well... so out came the drill and in a couple of minutes we had beautifully engineered bikes hanging from the studio walls... simple!

And the recent call from Greg... well that was about a technical issue he was having with a new project... unfortunately he's not just a nice guy but also one of those infuriatingly creative individuals who sees something that interests and inspires him and he jumps straight in... as was shown by the  recent award from The Motorcycle Film Festival for his short documentary film on The Coast to Coast Trail.

It's Bucket List time...

Happy New Year! 

Well  2016 has definitely arrived... and as I'm climbing the "email mountain" I'm reminded of all those holiday conversations about what we are all going to do next year... which is now this year!

I'm sure many people have a Bucket List... a list of those things they would like to do before...

High on many people's list would be a wish to travel, to see different cultures, and explore new worlds ( sorry I think that's Startrek! ) Certainly travel can definitely broaden the mind and provide a chance to explore and learn about many things... and all we have to endure is the misery of the airport departure lounge and possible joys of "queasy jet"!

But what if travel and exploration required just a little more effort... would we do it?

What if to travel required you to organise your own travel... not just the destination but to actually build your own boat... or at least pay for the boat to be built!

Katherine Maria Routledge was born in 1866, into a wealthy Quaker family in Darlington, northern England, the town where Claire and I have our studio. She graduated from Somerville Hall (now Somerville College, Oxford), with Honours in Modern History in 1895, and apparently for a while taught at Darlington Training College.

In 1910 attracted by the international mystery of giant stone statues and gripped by tales of the people and culture of Easter Island/Rapa Nui Katherine Routledge and her husband decided to organize their own expedition.

They had a state-of-the-art 90-foot (27 m) long Schooner built, named Mana. They recruited a suitable crew, apparently even managed to borrowed an officer from the Royal Navy, and set sail from Southampton in 1914.  

Fast forward to 2014 and I was contacted by Susie Stephen, born and brought up in Darlington and fascinated by Katherine Routledge's expedition since her time at university. Susie was keen to celebrate the 100th Anniversary of the original expedition... by running from Darlington to Southampton... cycling across South America... and then running around Rapa Nui! Apparently "extreme travel" must be in the local water round here!

Susie was looking for some pictures for local, national and international media as she hoped to draw attention to Katherine Routledge's original expedition and to raise money through sponsorship to help the people of the island.

We agreed to meet at her former school, Hummersknott Academy, from where she would be starting her run... a marathon a day until she reached Southampton! Whilst we talked I had a real sense of the dedication and commitment she had for the adventure ahead. Susie also mentioned that there was a picture in Katherine Routledge's book of her home... Walworth Castle... now a local hotel... so we jumped in the car and drove there to recreate the picture. Easier said than done after one hundred years of tree planting and the building of a Ha Ha, just waiting to swallow a photographer... in case you wonder that's a deep ditch dug as a moat to prevent grazing animals getting to the castle's garden... edging backwards for the right composition had it's potential perils!

The next I heard from Susie she had completed her trip to Rapa Nui, the result of which was sponsorship of a local student in their university studies.

If you are interested in Katherine Routledge, or indeed the amazing efforts of Susie Stephen and her "Retracing Routledge" it's not too late to catch an exhibition about both their amazing journey's currently on in Darlington Crown Street Library.

And if you've got the travel bug and some far flung destination on your Bucket List there may be other ways to get there which don't involve running, cycling and running again... 

Times they are a changing...

I'm glad I'm a photographer and this blog is where I can talk about ideas, lighting, lenses and things like that... political this is not! 

But working as a photographer is punctuated with meetings and conversations... large and small... and they can be interesting and thought provoking discussions.

This image hangs on the office wall of an engineering company Managing Director. It was originally shot as part of a series exploring the Tees Cottage Pumping Station... one of the last remaining operational beam pumping engines and used to draw water from the local River Tees. It secured a reliable water supply for the town of Darlington and local area.

It's the case that the town in which we have a studio has been at the forefront of several ingenious engineering advances in the past... and indeed several social and financial ones as well. We are even now seeing a nearby return of the railway industry it so famously pioneered. But it will not have gone unnoticed that elsewhere in the Tees Valley industry on which the region has built it's history has been making the news for entirely other and more terrible reasons.

So what does an image of another time have to offer today's engineering new world... apparently it reminds my client "that nothing lasts forever... and just exactly how far we have come..."

You’re a pea brained, prat headed, talentless pillock headed….

Before you ask… no that’s not one of my more “educational comments” to an assistant or student…  

And no I’ve never, ever been tempted… because a friend and colleague told me of the day he was shooting a car on 10”x8” film (long time ago now!) from up a very tall ladder…at the end of which he realised the assistant had miss loaded all the film…time for a “Gordon Ramsey?” No... for as he said who’s was the bigger fault…the assistant for miss loading or him for not checking…and standing up a ladder swearing at yourself only convinces those watching that you really have lost it!

However before Gordon Ramsay made such outbursts "famous" the comedian Lenny Henry was doing it… just better and funnier! Indeed re-watching episodes from his “kitchen comedy” CHEF!, recently released on YouTube, still leave me doubled up… nearly ten years before Gordon made such outbursts on television "bollocking" Gareth Blackstock was doing it!

And what does this have to do with photography… you may well ask?

Some time ago now we were working in a new hotel and during a long day arrived in the Restaurant to see a selection of the chef’s signature dishes laid out ready for photography.

These included a bowl of Crayfish, looking fantastic on a bed of crushed ice. Needless to say we were under a little pressure to get the shots required before the re-opening of the Restaurant for evening service.

Things were going really well until I noticed that the Crayfish had moved between frames.., though I couldn’t remember moving the bowl and was sure I hadn’t asked my assistant, or so I thought… anyway... eye to camera I simply asked for the bowl to be moved and a hand appeared in frame to make the adjustment…

When the hand of my assistant touched the bowl the Crayfish reached out and oh so gently grasped a finger with it’s claw… my assistant froze! I had trouble seeing... as I was crying…with laughter…and the talented chef calmly and quietly commented that they actually weren’t cooked, simply kept “on-ice” until required... and clearly the photographer's lights were perhaps a little warm!

And how would Chef Blackstock have dealt with such an “escape attempt”… well just watch… when at 4.10 into the shortened video below he has first to deal with "runny mayonnaise" and is then told that all the Crayfish have escaped… "You’re a pea brained, prat headed, talentless, pillock headed... What are you…??"

To see the full episode CHEF1 Season 1 Episode 5 / BBC Worldwide

...Can I be first to wish you Happy Easter!...

So we have landed in 2013...typically we didn't ease gently into it...indeed we are now over half way through January and fast approaching February...Eeek!

Thankfully we survived "the End of 2012" in all it's forms with little actual damage, except a few sore heads and a leak in the studio roof so it just leaves us to VERY belatedly thank everybody who contributed to 2012... and now lets see what 2013 has to show us... hope it's started well for you too!

"National Chocolate Week"... Yeah right... as if I need any excuse!

It had been whilst recently working with Claire and a crew of young talent in Northumberland... but I'm sworn to secrecy...that I discovered we had been in the middle of "National Chocolate Week".

What fun was had...for as long as I could convince all the crew that actually it was a week for abstinence...National Chocolate Week meant no chocolate for a whole week!

Surrounded as we were by excellent catering and an abundance of coco bean products this probably wasn't the best idea...as I would be required to abstain myself! However this lasted for about as long as a chocolate bar can survive when surrounded by "chocolate deprived" females...they quickly decided I was being very cruel...normal consumption resumed and the whole world continued turning!

However it got me thinking... chocolate and photography have often gone together...or at least if I have a chance they do!

We had a client ask about creating images for a new chocolatiere they were opening...a particular speciality being chocolate dipped fresh strawberries...could we create images of the process? Could they bring a large supply of chocolate and strawberries to the studio...all in the interests of getting the shot right you understand!

I'm not sure if we'd got the shots in the bag after the first 12 chocolate dipped strawberries...or if the whole tray of fruit was actually needed...but if it's there we might as well use it! I do remember having absolutely nothing left in the studio to take home after the shoot... Oops!

The local French patisserie chef and his partner had obviously worked with photographers before...the look on my assistants face as she cut into the cake...after we'd finished the shoot...to discover the cake was made up of a polystyrene core with just an icing layer, was priceless! I really should have taken an image for the studio wall...but was laughing too hard!

Which reminds me of the assistant and the crayfish... but I think I'll leave that one for another post! 

Working with great chefs, in fantastic hotels, means we often come across the magic that results from the simple coco bean...but opening the bedside drawer to find a convenient supply of chocolate during a long shoot was a welcome respite...it might have been called "The Chocolate Room" but I'm sure it had been created just for passing photographers... or National Chocolate Week!

Let Johnny Do the Math…or the making of a television commercial

“I used to play the working men’s club round here…” not quite what you expect your childhood hero to say…particularly as I’d spent many afternoons lying on the living room floor after school watching Johnny Ball explain some amazing science… 

I’ve often said that commercial photography is a license to access all areas…particularly those which perhaps without a camera in hand you’d struggle to see…say behind the scenes of a location television commercial shot by Dene Films for HELP LINK and starring Johnny Ball… another one of the thousands (yes, that’s right…0000’s!!) they have produced.

So being asked to shoot a “stills package” for a commercial was an amazing opportunity to see exactly how a large crew works together...and I do mean a large crew, as unlike many photoshoots where “3’s a crowd” with even a small television commercial there’s quite a crowd!

It was only really clear just how many people are involved when they all managed to squeeze into our studio (and here’s a reminder of what the studio could look like) to shoot some “green screen” images for later compositing! As the fleet of vans the crew travelled in "occupied" the carpark behind the studio it was amusing to see the shocked look on our usually unflappable security!

Earlier in the day we had taken over a small quiet cul-de-sac in a housing estate, found by a location scout…with house exteriors dressed and prepared…which effectively “detained” the homeowners inside for the duration…though they could be seen peeking through upstairs windows all day!

My role had no requirement to direct events…unlike a commercial location photoshoot…so it was great to watch and record the whole process…the professionalism of the “talent” Johnny Ball, who was just as funny as I remembered…both on and off camera…and the combined efforts of the Director Mark Lediard and all the crew to make the shoot a creative and technically successful.

This despite the sun deciding to play “hide and seek” which made continuity between set-ups a little too exciting at times…and here it was interesting to see the use of large scrims (diffusion material stretched across frames used to soften the direct harsh light…I know, I know...but yes we had some...several of the crew and myself had the sunburn to prove it later in the day! ) to help balance later scenes shot under harsh cloudless sunshine with the earlier soft, cloudy light.

There was also a cheeky appearance from the Director's Canon 7D, apparently great for scouting shot angles before rigging the expensive Arri pro camera... easier and lighter to carry up ladders to check the viewpoint!

The day ended at our studio, where the crew used our “green screen” to shoot Johnny apparently interacting with the on screen graphics…and I shot some portraits for the web site. It was interesting to see how the Director of Photography, Si Bell and lighting grip Richard Haigh chose to light the shot…using KinoFlow and our own studio bounce boards to achieve “key light” and “fill” all from the same single source…you re-learn something everyday!

So to see what the final result looks like … and no you will not spot me… there are definitely no "close-ups" of me…anywhere…!

Ayrton Senna drove my Mum’s Car…

   

Bit of nostalgia this…but back in the early 80’s…the 1980’s before you suggest otherwise…my mates and I had just learnt to drive, passed our driving tests and were relying on our Mum’s to let us practice our skills. After all Mum’s car was just there, parked outside…

Unfortunately my Mum’s car was a maroon metallic Austin Rover METRO…not cool!


We’ll gloss over the fact this replaced her Volvo, which I crashed…though in truth the sight of the Police car passing the crash site…backwards…followed by the appearance of the two officers…walking…clearly “upset”…carrying the “Road Closed” sign...along with the expleatives with which they described the road…suggests it wasn’t all my fault…honest Mum!

With new found opportunity and interest in all things smelling of petrol we quickly developed an interest in all motorsport, particularly rallying, as around us…well a short drive away…in Mum’s car…you’re seeing a theme here…were the great forest stages of North Yorkshire.

I still vividly remember the blaze of lights and blarring howl which heralded the sudden appearance of the first AUDI Quattro we’d ever seen…”seen” being a slight exaggeration, in the freezing cold and driving rain of a night stage in Cropton Forest! Too quick even for the whistled warning of the marshals…the shockingly efficient appearance of four wheel drive was a revelation…the future in rallying was clearly 4x4!

So when Rover unveiled the “visually challenged” Rover Metro 6R4 I didn’t feel quite so bad…because it was my Mum’s car…well the roof was, but apparently not much else! When Aytron Senna got behind the wheel of one… well that was it, Mum’s car was clearly a bit cool…ish!

I’ve always had a soft spot for the “ugly duckling”…I think it’s got charm, character and looks great…purposeful. I did back when I first tried to capture them with a Pentax ME Super, Fuji 400D E6 and with “on camera flash” (moving on now…nothing to see here…quite literally, most times!!) Better above…Canon 5DMk2, EF 400 F4 DO IS…a few years of practice helps...and whilst shooting a stills package on a video shoot last month I met a kindred soul…who actually now owns one…but that’s another story…

Education, Education, Education...

Any conversation with a client which starts…” how on earth did you manage to do that?”… whilst they're grinning ear to ear, is always a good start to a meeting!

Having heard this recently from a long standing client it got me thinking about just exactly what it is we do, and why we manage to have this effect on clients whilst just doing our job…

It’s not that clients are totally unaware of what we do as photographers…after all there are some who take great interest in exactly what happens when the photographer turns up…those that take “thoughtful contemplation” as clear signs of incompetence and a need to offer constructive advice from their extensive photographic knowledge…after all just how difficult can it be to take photographs if you’re doing it?

Then again others will look around the studio as though entering a magical kingdom… a land of smoke and mirrors…where pretty much anything you do will result in an “ohh” or a “whowww!” You are clearly a magician who will work your own special magic on the obscure widget they have brought lovingly to this temple of creativity.

However when it comes to the image above, of The Creative Arts Building at Huddersfield University, my client has many years of experience of what I do and how I do it… usually when we discuss budgets it’s all about trying to avoid their photog’s irrational desire to request 100ft aerial platforms, movement of entire site offices, relocation of a visually offencive parked car…or indeed entire car parks…or "borrow" an aircraft to achieve a suitable aerial viewpoint which will definitely look fantastic, but needs to be overhead around dawn to get the best light…and yes we have done all that and more…and they’ve loved the results! To say nothing of the fact the best light will definitely not be until next spring when the sun is in the best location…

That I “chase the light” …a phrase I believe truly describes photography, but must confess I’ve pinched from a photog friend…just hope he’s not looking…is really the key to a project like this.

Light… its direction, strength and quality which help create great images…whether the source is several million miles away or within reach. Put another way if you can stand there and see no shadow cast by yourself it’s either not a good architectural photography day…or you’re related to the “living dead”…just best not to explain this to the client quite like that!

When I recce’d this location, along with several others for this client, I was really conscious of the reflective nature of the building cladding and glass curtain walls…key features of the design and materials employed…despite the fact I was there during a typical “Yorkshire Summer”…that it was “raining” does not adequately describe the generosity of the weather!

What did we do without Google Maps, weather forecasts and sun charts…that’s right I have a little knowledge of where to look to find the time of year when the sun “should” shine in just the right direction for this or any other building…not magic really! So that’s why this client trusted me to wait through several months of apparently lovely sunshine for the time of year when the sun would give us the effect I had in mind…

So on the weekend of the shoot we were on-site just after sunrise…about 6.00am…after around a 2 hour drive…sitting in a supermarket car park with a clear view of the building…waiting for the local cloud to clear…and waiting…and waiting…because the forecast was for sunshine before “mid morning”…

Here I’ll gloss over the wonderful cooked breakfast…always sets you up for a day “cloud watching”… the issue of car parking for hours sat staring out the car windows…always guaranteed to attract attention from the “fluorescent jacket brigade!” Yes…I am “stalking”…that great big building over there…not your customers!!

And it’s all that questioning, planning, preparation and experience which we as photographers need to educate clients about. If we’re lucky…just like I’ve been…our clients realise that we have skills and experience which they must respect, just as they would any other professional…and in turn we must produce the result which make them ask “how did you do that?”

It’s just that moment which gives the opportunity to educate them about what makes us professional photographers…over a coffee and chocolate biscuit please!

The Fastest Sign Maker in the North East...

I've lost count of the number of times I've been told that photography must be a great life... I'd be a very rich man if I'd kept collecting every time I heard that... but the one thing I do cherish is the opportunity it gives to meet some amazing people... talented people... very funny people... and people who you'd never think had an alter ego.

Forget Clarke Kent... I'm not talking about somebody who wears his pants over his clothes... but it's just reminded me I forgot to mention the "weird" people that I've also met through photography. That's an entirely different subject! No what I meant are those people you talk to, who you drink a coffee with... then they drop the bombshell and tell you their secret.

For a number of years I've chatted to Paul Moss, as he worked for a sign makers not far from the studio who we've occasionally used for projects... indeed we've even bumped into each other at north east karting circuits... whilst taking part in charity events, and laughed that we know each other. What I didn't realise was his alter ego... "The Fastest Sign Maker in Darlington!"

You see it was only when Paul decided to start his own company that he bought a van, as most businesses do, and using his obvious ability decided to create his own livery... and that's when I realised that Paul has been Northern Saloon Car Champion 3 of the last 4 years. He's just missed out on the title this year by 2 points, and wants it back next year!

Former NCSS Champion Paul combines his business with his alter ego as a professional race driver and display/stunt driver... and if you want to see what I mean check out this award winning Ad for Audi R8 convertible, where he and his colleagues from Paul Swift Stunts are millimetre perfect on slick concrete flooring, just inches from a very expensive new car...

My interest in cars is well know to all who know me, so my apologies to Paul for wasting so much of his time talking about something we both love... and which only one of us is good enough to get paid to enjoy... he's a luck so and so! To in some way recompense him for the time wasted, not to say have some fun I offered to take some images for the new website he is having built, which brought us to a windy cold Croft circuit...

After these shots were taken he suffered a serious engine failure... I still don't know the full costs, but I guess "if he wont say, then I don't want to know" is the way you approach it... which pretty much ended hopes of championship success this year... and no I didn't touch anything!

Halloween...

It's that time of year already, where our young girls thought's turn to... sweets, chocolate... oh and more sweets! It must be all of minutes since the subject was last mentioned by one or the other!

They have been planning their "trick or treating" for some time now... trying on the dresses they will wear and choosing which bucket (oh yes, you read that correctly) they will use to hold their stash of goodies!

Mum's choice of suitable gifts for their young friends, who may dare to call at our door, has also been under investigation... they tried to get a sample for testing purposes but Mum was wise to that "trick!"

Thankfully they have no intention of being anything other than charming and cute when they visit our neighbours... "tricks" just aren't in their mind... but make sure you have sweets to hand as the sound of a very small "Mad Midget" who doesn't get the same as her older sister ( it's just soooo not fair! ) could definitely be classed as a very nasty Halloween surprise !

Now to explain to the neighbours exactly what I was doing lying out on the front lawn...

Happy Halloween Erin and Freya

Journey to "the Land of Flatness..."

What can I say I didn't invent the title, but when I heard our client ask whether we'd made it to "the land of flatness yet?" lets just say I've not been able to get it out of my head since...

Now this will not be my usual blog post, for one thing I can't really show any pictures from the project... as my client has plans... secret plans... so if I told you they'd kill me!

However for all those who contacted me, saying that I must be on holiday... as my phone was suddenly giving a very European ring tone... no, sorry all those bad jokes and cruel comments were wide of the mark... I WAS WORKING !

In actual fact we'd been working hard for over a week before we set off, checking equipment, checking equipment... and checking equipment again! A recent client suggested I was a little OCD about my gear... no wonder, we were travelling over 500 miles to another country so we'd best not forget anything! However for safety sake I also took probably more than I would need... which proved very useful!

Anyway we were travelling by car, as the client quickly realised the "excess baggage" would probably need them to have a long sit down! Customs at the port of Hull were clearly in a bit of a "moody", to say the least, but when the customs officer looked inside the car she quickly backed off... had "we packed all this yourself" indeed!  Any search of the car would have kept her at work late into the night!

Geography was always an interest when I was at school, indeed I can often seem to have the ability of a "homing pigeon"... where food is concerned! However having left the dockside in Hull we were still moving down the Humber Estuary nearly 2 hours later... Hull may be a port but it's not close to the North Sea!

Anyway after a great night at sea... it was great because the sea was calm... we docked in Holland and drove to Arnhem without problem... and very little traffic! A quick call to the client from outside in the car park was greeted with the memorable line... "so you've made it to the Land of Flatness then!"

Pictures... nothing much, just pallets of our gear... "yeah, we packed that all ourselves, what do you think!"... the client very kindly arranged a forklift to get all the gear up to the level we were working on... the ferry leaving Amsterdam... Oh and some beautiful woman who got herself in front of the lens, eh Claire !

To "InterNorga" inity and beyond....

Ok, Ok... bad title... apologies to Buzz, Woody, Jessie and all who have to sit through / watch Toy Story at least once everyday as I do at present, but you get the principal I'm sure...

I wish I could blame the girls love of all things Toy Story for my addiction to cartoons... they are certainly wearing a grove in this set of disks... but I was raised on Tom and Jerry... the "full fat", flat iron in the face, hammer on the toes version... not the "skimmed milk" version of now... but that's another blog post for another day!

Anyway back to the world of photography...!

It's always great to be asked to contribute to the ideas which form a client's Brief and even better to be acknowledged as having something to contribute! Not always the case at present, particularly with those have come to believe that photographers are only "data capture technicians" without any artistic skills or creativity of there own... that's right you in the back row, with the purple shirt and glasses who believe that composition, lighting, perspective and colour are all just "drop down" menu's in a photo application, I mean you!

We were recently sent a really great idea, just an outline on paper but full of possibilities, for one of our more creative clients... and asked for our input. Really should have remembered to think carefully before I replied... but what the heck...

They wanted to run a teaser campaign in the run up to the launch of a new product range, timed for the largest trade fair of their year... to highlight the artistic, creative nature of a new range of... plates !

Never mentioned a sports car, supermodel or pop band did I... so why are you surprised about the brief being crockery?

Anyway we knocked a few ideas back and forward, about art galleries, abstract art (yes really, Picasso if you want to know!) and exhibitions... oh and the product will be with you tomorrow and we need this shot by the end of the week! Never said this was going to be a month in the Maldives did I...

The result was a Brief that I was really interested to shoot, that I felt I'd helped contribute to positively, and an agency and client who were really pleased with the result.

How you support all those plates and bowls, not to mention tomatoes and asparagus without visible supports... or the need for complex montage or retouching... well that's what makes us more than just data capture technician doesn't it! Wish I had a "behind the scenes" shot of the rig but lets just say that my "photographers Meccano set" came in useful, as did a couple of roles of gaffer tape! And it's fun to chase tomatoes rolling across the studio floor... certainly more fun than standing in the one that got away!

The sequence of images ran across 4 separate Ad's prior to INTERNORGA, in Hamburg Germany, the European market... and were then picked up and used again by the South African side of the business, for an event they were displaying at later in the year. I bet none of those that saw the images knows ( or cares! ) where Darlington is, or that it's in the UK but that's just the power of what we do... work with great people to create great ideas and make clients happy!

So many thanks to Louise and Ruth, at Wildfire, for the Brief and putting up with my  rambling suggestions, scribbled drawings and our "wonderful test shots" which were laid out across the studio floor... and to John at CARLISLE for letting us all go with the idea... Thanks Guys!

Set Building... Or some things are just best done in a studio...

Some wiser photographer than me once said "...photography is 95% preparation and 5% creativity..." We can all argue as to the correct percentage split, as it depends on what aspect of photography we are involved in, but the principal is correct. To be prepared leaves you free to concentrate on being creative with the subject you are shooting...

We get asked to tackle some complex projects at the studio and building room sets is pretty high on the list. In this case we did this job sometime ago but as part of preparations for a couple of new projects... shh don't ask, or this blog post will self destruct... we have produced a video which shows some of the basics behind the process. As you'll see preparation is the key.

We had a very specific idea of what we wanted the pictures to look like. It was agreed with the client building a set was the only way to ensure that vision would become a reality. Too often, the outcome of a photo shoot can be left to chance. Hoping the lights will fit in the room, or that the walls will be the colour you want, or that there won’t be an ugly picture on the wall.  

There are a million little things like this which have an effect on the outcome of the final image... something clients can often not appreciate when they suggest you shoot in the showroom or customers home! Do you cross your fingers and hope the location you are shooting happen to have colours and furniture that go with the concept you have in mind, or do you prepare all these details before hand? Guess which is less stressful...

With 12 large, heavy, expensive marble and stone fireplaces to shoot there was just no possibility of shooting these on location... either in the client's showroom which had limited space or in customer home's... which might have some very dodgy decor! The only solution was building, lighting and propping a sequence of room sets.... so out with the hammer, the screwdriver, the timber and the paint... not to mention the flooring...

Weddings, Parties, Stag Do's, Hiking Holidays and your Business Profile

I was invited to speak last night to a group of local businesses at Darlington Business Club, as part of a presentation on social media. I was following Claire Mitchell of 19Marketing, the group Chair, who spoke about social media, what it meant and how it could form part of each and every business marketing plan.

I was there to share some examples of why everybody should think carefully about the images they use... particularly as a "Profile Image".

I didn't need to say much just pull a few "horrors" from that well known professional networking link site... business owners and directors using party pictures holding large drinks complete with fruit and umbrellas... the works! Then there was the commercial director of a large insurance company using his hiking holiday picture... complete with shorts! The marketing and advertising executive pictured on holiday, slumped in an airport chair looking bored, bored, bored! ( I know that feeling! ). Perhaps the one Profile Image which brought the house down was the web development director pictured acting the monkey up a tree!

You only have to think of the number of images that hit you on a given day, and how efficient you are at making subconscious assessments based on image content and style to realise the full implications. We all do it everyday... so what does your image say about you?

Perhaps as photographers we could all blame the rise of the "IPhone-O-Matic mug shot machine" but really I think it comes down to the fact that often business people don't realise the audiencesuch images will reach through any of the social media platforms.

Indeed I've heard from others that some companies are actually using employee I.D.badge photos as avatars for their Twitter folks, on Facebook pages or LinkedIn Profiles... Talk about being "penny-wise and pound-foolish!"

Having said that a quick trip to the local "omnipresent"supermarket is guaranteed to raise a smile... just look at the Customer Service Board with pictures of the Manager, Head of Vegetables, Baker etc... seriously they expect us to buy our food from them... yikes!

My part of the evening finished with an audience question on Copyright and Photography... foolish, foolish... I had to warn the audience that I had "form" on this subject and they'd best be prepared not to see family and friends for days... the last time I got into that subject myself and an interested group were the last one's in the bar and I don't think the glazed expressions were "liquid induced!" It was really interesting to see that the creatives in the room knew the score, but some of the other businesses represented didn't realise what was right and wrong.

Anyway it was a great experience, many thanks to Claire for the invitation and just to "keep this photography" below are a few portraits created for my clients...

Photography... Not expensive, it's priceless... Pt1... of many!

Funny thing time, I always seem to remember things as having happened just recently when in fact they took place years ago... I know, I know it's an age thing! I've said before if I remember to bring the shopping home I've done well...

Anyway I opened the local Chamber of Commerce magazine this month, looked through the articles as I usually do and stopped... below was a shot I recognised.

I remember this shoot well, the rushed deadline (aren't they always), a late Friday afternoon appointment (always a great time for interaction and expression!) and being interested in the company's role in supporting the National Lottery ( I even put a ticket on that week, thought perhaps the gods would be kind... but no luck... typical!).

It was important to fit the layout... I had a quick look at them as I wrote this as I still have them on file... as this was part of a longer series. I struggled to suppress some nasty green fluorescents in the roof without switching off all the lights and provoking all manner of "anti-photographer" outbursts and managed to hit city rush hour traffic without trying... Friday night, trying to cross The Tyne... oh joy...

However the thing I'd forgotten was that this was 5 years ago... and the Ad is being run again!

So when earlier this week I had another client comment on the cost of photography I had to point out the value and the benefit it brings... well it does if it's mine!

The Midnight Munchies...

Do you ever wake in the night... there is something lurking out there, but you can't quite describe it... you can feel it inside you... you know it's there... then it strikes you... hunger!

Me, I sleep through most things... a 2 year old with a keen desire to communicate her love for her parents at the top of her lungs doesn't wake me... though an elbow in the ribs apparently works!

However if I were to wake I imagine that in my semi conscious state, with difficulty in forming coherent thoughts... no change there I hear some cry... then I might be very impressed to open the bedside drawer to find a selection of suitable chocolate confectionary.

Sadly this will never happen to me... living in a house with 3 females prevents any chance of chocolate making it to it's "sell by date"... but I know a hotel that will cater for those midnight munchies...

After 5 years, almost exactly to the day, we returned recently to the Wensleydale Heifer, near West Witton in Wensleydale, to create new imagery of the additional new rooms and latest menu dishes.

The new rooms all have individual themes, as did the original rooms created when the Heifer opened, now including "the Chocolate Room" where the bedside drawers, cupboards, framed prints, bathroom murals and decor all pay tribute to chocolate... sweet dreams!

We had so much fun, working once again with David, Lewis, Chris and the rest of the team there that I'll post again... more tk...